Online Marketing







What is Web Marketing?


Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.


Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product or service, offer information to prospective consumers and to reach different geographical regions and specific niche markets.


CUSTOMER centered marketing is the secret for success of any company. Concentrating on consumer needs and wants will assist an organisation to satisfy really to delight its clients more effectively and effectively. Due to the fact that obtaining a new client is costly than keeping the existing client, Building close relationships and retaining existing customers is very essential.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.


Internet Marketing Tools


Online Search Engine Marketing


Online search engine marketing is important since 85% of Internet internet users utilize online search engine to discover new websites. Research study reports show that the majority of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


Email marketing can be utilized to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of complimentary and expense reliable marketing since you pay only for performance.


Banner Advertising


Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner advertising still considers as an efficient branding tool.


Viral Marketing


Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.


Publicity


Publicity has to do with developing awareness, developing trust and credibility. Online news release circulation plays the primary function in this.


Search Engine marketing is important because 85% of Internet surfers utilize search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to develop close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new sites.










Internet Marketing






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